Learn the marketing basics of effective web presence including search engine optimization, blogging, online sales techniques and more.
with Jennifer Shaw
Austin:
Sunday, August 16, 2009
San Antonio:
Sunday, September 13, 2009
10:00 am-5:00 pm
$125 ($65 deposit)
6 CE hours
[REGISTER]
*There is a SPECIAL RATE for current massage school students only. Students, you will not get this information in your business classes. Call 512.374.9222 x11 for more info.
Are you a recent massage school graduate? Are you going out on your own? Are you reviving a private practice? Whatever your situation, marketing is critical to being successful, and eMarketing is not only the least expensive, but most effective way to reach out to prospective clients because today almost everyone is online.
In eMarketing for LMTs, you will learn:
- Why it is important to be found online.
- Basics of web pages including hosting, design, keywords, search engine optimization and building credibility.
- Basics of blogging including getting set up, client interaction, resources, topics and the importance of valuable content.
- Basics of social media including which sites to use and managing one's time.
- Basics of online sales including selling the appointment, user friendly design, forms and calls-to-action.
- And plenty of time for Q&A and discussion.
Students will leave with a sketch of their future web site, a list of keywords, a list of blog article topics, social media resources, a basic online sales strategy, a list of calls-to-action and more.
Learn what local spas and salons pay someone else to know, and be competitive in today's market place.
[REGISTER NOW]
Jennifer Shaw, LMT, has a BA in Mass Communication and a minor in Art History from Texas State University, and she is a LMT. She is currently the Marketing and Sales Director for Lauterstein-Conway Massage School Austin, Texas. She is responsible for creating and implementing all TLCschools sales and marketing plans including but not limited to the Austin Massage Blog, massage continuing education and student/alumni programs and the TLCschool web site.