with Lauren Muser Cates
**10% discount for TLC students/grads**
The Basics of “Selling” Hospital-Based Massage Therapy
Lauterstein-Conway is thrilled to present the first training in Texas by Lauren Muser Cates, a founding director of the Society for Oncology Massage, founder of Lighthold Massage Therapy in Virginia, and Program Director of Healwell Integrative Therapies in Arlington, Virginia.
Do you want to work in a hospital or other clinical setting doing massage therapy but you don’t know where to start?
Are you tired of being asked to volunteer to offer skills that you’ve spent a lot of time and money cultivating?
There is no silver bullet to solve the problem of creating viable opportunities for massage therapists in the hospital setting, but this course will provide you with the tools you need to measurably shorten the curve in getting to “yes” with key decision-makers in these clinical settings.
In this pathbreaking class:
- You will learn how to assess a hospital’s culture and structure to make the most compelling pitch possible.
- We will discuss and practice skills that will support you in creating concise, relevant materials that will educate, convince and inspire action.
- You will be ready to build a team of qualified massage therapists who set and maintain a standard of excellence that will do you and our profession proud.
- We’ll also compare and contrast the skills and knowledge necessary for clinical practice and private practice in way that will support you in making a clear case for the need for hospitals and clinics to engage with properly trained massage therapists.
Lauren Muser Cates, CMT, NCBTMB, S4OM, is a graduate of the Potomac Massage Training Institute in Washington, DC and a founding director and current president of the Society for Oncology Massage. She served, from 2005-2009, as the Clinical Supervisor for Hospital/Oncology Massage at The Teal Center at Virginia Hospital Center. Lauren left The Teal Center in the fall of 2009 to focus her energies on her own non-profit organization, Healwell, which focuses on hospital-based massage therapy research, service and education. Lauren also travels as a CE provider of oncology massage/end of life education and to advance the work of the Society for Oncology Massage.
She is a graduate of Metta Institute’s End of Life Care Practitioner Program, a 9-month intensive training program for end of life professionals, and she is also a seasoned hospice volunteer. Lauren maintains an active private practice in Arlington, VA and currently serves as Healwell’s Program Director which includes hundreds of hours each year or hands-on work at Children’s National Medical Center with patients in the bone marrow transplant and hematology/oncology units as well as advanced and complex patients in NICU, CICU and PICU units.